These days, with independent content creators, many people are making millions through their social media platforms. Tapping the digital gold mine is a cakewalk for already established many public figures and celebrities. Each and every big name has a dedicated PR team for their social media brand management. Today, Instagram has become a big market for brands and advertisers. The previous year, a social media management company named Hopper HQ released an ‘Instagram Rich List’. This list ranked the amount that celebrities charge per sponsored post. Shockingly, the sports icon Virat Kohli and Bollywood’s Desi girl Priyanka Chopra were the only Indian celebrities on the list.
This is how much Bollywood celebrities and cricket stars charge for one Instagram post:
Priyanka Chopra – Rs. 1.87 crores
Bollywood’s Desi girl Priyanka Chopra topped the “Richest on Instagram” list by Forbes with around 49 million followers on the platform. With those “Potential consumers” Priyanka Chopra charges Rs. 1.87 crores per sponsored upload.
Virat Kohli – Rs. 1.35 crores
In Hopper HQ’s Instagram rich list, being one of the only two Indian celebrities the sports icon Virat Kohli has 48.6 million followers on his Instagram handle. As an ideal promoter for not just fashion and lifestyle products but also sports and fitness brands, the big name of cricket world Virat Kohli charges Rs. 1.35 crores per Instagram post.
Alia Bhatt – Rs. 1 crore
The cutest actress Alia Bhatt has successfully gained 42.3 million followers on her Instagram handle, where she shares a lot of unfiltered no-makeup looks, travel pictures with fellow B Towners and fashion photos. She reportedly charges Rs. 1 crore per brand post.
Shahrukh Khan – Rs. 80 lakhs to 1 crore
Being one of the highest paid stars in the industry The King Khan aka Shah Rukh Khan’s social media game is just as top-notch, with a whopping 20 million followers on the platform where the actor apparently charges around Rs. 80 lakhs to a crore for each sponsored post.
Amitabh Bachchan – Rs. 40 to 50 lakhs
Instagram platform may have a primarily young user base, but that definitely did not stop Mr. Bachchan’s traditional advertising reign from expanding to the social media site. Bollywood’s Megastar Amitabh Bachchan is quite active on social media and keeps entertaining his fans with quotes and throwback pictures. The actor has around 14 million followers on Instagram. According to reports, Big B charges Rs. 40 to 50 lakhs per post.
Shahid Kapoor – Rs. 20 to 30 lakhs
Among most popular Bollywood actors Shahid Kapoor has been referred as one of the most attractive Indian celebrities who only proves as a bonus appeal to the residents of Instagram. This handsome actor is known to charge Rs. 20 to 30 lakhs per sponsored Insta-upload with 24 million followers.
Neha Dhupia – Rs. 1.5 lakhs
Famous Bollywood actress and now the host of the popular No Filter Neha podcast, Neha Dhupia has over 3 million followers on her Instagram handle and according to reports she charges around Rs. 1.5 lakhs for each sponsored post.